Concept & Art Direction
A design direction drawn from your story — palette, typography, motion language — settled before a single line of code.
Aurevia Studio · Independent Web Design
I'm Yifan, an independent designer creating concept-first websites for restaurants, pubs, hotels, estates and independent businesses across Ireland, the UK and Europe. Each project starts from the business's own story — not a template.
What I do
Every engagement starts the same way — listening. Then the work takes the shape your place needs.
A design direction drawn from your story — palette, typography, motion language — settled before a single line of code.
Fast, responsive, accessible sites built by hand. No page builders, no bloat, no rented templates.
Scroll stories, subtle 3D, ambient effects. Motion that earns its place — and never slows the page.
Your current site, reimagined. We keep what works, and give the rest a stronger voice.
How it works
A conversation about the place, the people, the regulars.
One clear direction — moodboard, palette, typography, motion.
Hand-coded, responsive, tested across devices.
Deployed, verified, and ready for the world.
Selected Work
Each one starts with a place — its walls, its history, its regulars — and becomes a web experience that belongs to it alone.
Food That Knows Where It Comes From — stone-floor warmth and Irish provenance.
View concept Meath · wedding estateThe Descent Toward Light — a journey from the 18th-century house to the Orangery.
View concept Carlow · historic estateAn archival estate ledger in stone, copper and lamplight.
View concept Kilkenny · historic pubA nocturnal, story-led route through a legendary inn.
View concept Galway · seasonal restaurantA bright, coastal editorial for a riverside table.
View concept Galway · Michelin restaurant10,000 Years on a Plate — coastal restraint and the Irish landscape on a dish.
View conceptSelected concepts shown as independent design studies — each one built around a real business’s story.
Tell me about your place — I’ll come back with a direction, not a pitch.
xiaoyuf.webstudio@outlook.comBased in China · working with clients across Ireland, the UK and Europe · replies within 24 hours